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Percursos & IDEIAS

REVISTA CIENTIFICA DO ISCET

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Volumes 3&4 (2011/12) – Marketing, Innovation and Entrepreneurship Issue

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Table of contents

Editorial
José Magano
O Fenómeno das Audiências
Ana Catarina Martins Correia Soares
Modelos de Avaliação da Qualidade do Serviço e Satisfação do Cliente
Andreia Taveira da Gama
The Changing Social Conception of Childhood and its Relationship to the Marketplace
Catharine Curran
Oportunidade de Negócio na Radiologia em Portugal: Análise de Situação Actual e Desenvolvimentos Futuros
Daniel Ferreira Polónia
Análisis Conceptual del Marketing Tradicional Versus Marketing Digital – Uma Aplicación al Sector Bancário
Maria Jesús López Miguens , Encarnación González Vázquez , Lorenzo Rodríguez Comesaña
Marketing-at-Retail e Digital Signage
José Magano
Innovation and Investment in Energy Generation Facilities Based on Biogas in Agricultural Farms – A Feasibility Case Study
Teresa Nogueira , José Magano , R. F. Mesquita Brandão
Análise da Performance Comercial na Banca com Investigação Operacional
Rui Mendes, Dilen Ratanji
Orientações Estratégicas – Integração duma Orientação para o Mercado e duma Orientação Empreendedora
Rui Jorge de Figueiredo Lagoa

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