The Changing Social Conception of Childhood and its Relationship to the Marketplace
1 Universidade de Massachusetts Dartmouth, USA
To cite this text:
Curran, C. (2012), The Changing Social Conception of Childhood and its Relationship to the Marketplace, Percursos & Ideias, Vol. 3&4, pp. 26-37.
This research will explore the factors that led to the rise in prominence of children as a distinct market segment within the economy as well as concurrently being viewed as a vulnerable population in need of government and societal protections. Using historical analysis, this article demonstrates the ongoing reflexive relationship between the social conception of childhood and the changing market place for children’s media as well as products and services designed specifically to appeal to children.
Children, Marketing, Childhood, History.omer’s satisfaction.