Desafios das Pequenas Empresas no mundo (hiper)conetado
Ângelo Oliveira1
1 ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal
To cite this text: Oliveira, Ângelo (2024). Desafios das Pequenas Empresas no mundo (hiper)conetado, Percursos & Ideias, 13, 39 – 47.
doi: 10.56123/percursos.2024_n13_0005
Published . Language: Portuguese.
Abstract
The social and universal order dynamics of organizations are in constant and increasing change. The simultaneous confluence of the effects of globalization, digital networks, and the hyperconnectivity of people and organizations imposes a need for companies to be empowered in terms of agility and speed of action. Time constants are increasingly reduced, and small and medium-sized enterprises (SMEs) still need to delve deeper into two of the oldest needs in the study of markets and competitiveness: positioning and differentiation. The agility of companies and the ability to understand success in three key dimensions – (knowing the) World, (serving) People, (anticipating) Future – determine the degree of efficiency in business management.
Keywords
Competitive Intelligence, Competitiveness, Microuniverses, Hyperconnection, Digital Networks, Neurodigital Networks.
References
Adams, S. (2014). How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life. New York, NY: Brilliance Audio.
Belasco, J. (1992). Teaching the Elephant to Dance. New York, NY: Crown Publishers.
Devterov, I., & Skyba, I. (2020, 20 de março). Socio-philosophical aspects of the neuro-digital noosphere formation and development. E3S Web of Conferences, 157(04010), 8. https://doi.org/10.1051/e3sconf/202015704010
World Economic Forum. (2021). The Global Risks Report 2021 – 16th Edition. Geneva: World Economic Forum.
Gupta, S. (2018). Driving Digital Strategy. Boston, MA: Harvard Business Review Press.
Harari, Y. N. (2018). 21 Lessons for the 21st Century. Ontario, Canada: McClelland & Stewart.
Joly, H. (2021). The Art of Business. Boston, MA: Harvard Business School Publishing.
Koch, R. (2013). The 80/20 Manager. London, UK: Little, Brown Book Group.
Kotter, J. P. (2014). Accelerate: Building Strategic Agility for a Faster-Moving World. Boston, MA: Harvard Business Review Press.
Lykov, D., & Razumowsky, A. (2023). Industry 5.0 and human capital. E3S Web of Conferences, 376(05053).
National Intelligence Council. (2021). Global Trends 2040. Washington, DC: National Intelligence Council. Retrieved from https://www.dni.gov/index.php/gt2040-home/gt2040-media-and-downloads
Penn, M., & Zalesne, K. (2009). Microtrends: The Small Forces Behind Tomorrow’s Big Changes. Washington, DC: Twelve Publishing.
Perkin, N., & Abraham, P. (2017). Building the Agile Business Through Digital Transformation. London, UK: Kogan Page Limited.
Thomke, S. H. (2021). Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business School Publishing.
Venkatraman, V. (2017). The Digital Matrix: New Rules for Business Transformation Through Technology. Vancouver, Canada: LifeTree Media Ltd.