Volumes 3&4 – 2011/12 – Solicitor Issue (SOL2)

My Conscience Your Money – Case Study

Ana Paula de Pinho Teixeira Mendes Cabral1

1 ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal

To cite this text:

Mendes, A. P. P. T. (2012), My Conscience Your Money – Case Study, Percursos & Ideias, Vol. 3&4, pp. 15-23.

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The core of this paper is the resolution of a case study with implications of different nature: legal, managerial and even ethical. Our approach, however, we will focus on the legal aspect. With this case, considering that it occurred under the Portuguese legislation, we aimed to determine whether the position adopted by the health professionals involved in this process was acceptable, defensible and correct. For this purpose, an approach on the user’s rights, principles involved, such as the principle of self- determination, religious freedom, and the informed consent provided by a patient was carried out.


Patients’ rights, Religious freedom, Informed consent, Health choices.eting, Shopper marketing, Digital signage.