Success Factors for the Tourist Management of Wine Routes
Giulia dal Bò1, Sabine Pichler1 and Herald Pechlaner2
1 Institute for Regional Development and Location Management, European Academy Bolzano, Italy
2 Catholic University of Eichstätt-Ingolstadt, Eichstätt, Germany
To cite this text:
Bò, G., Pichler, S. & Pechlaner, H. (2010), Success Factors for the Tourist Management of Wine Routes, Percursos & Ideias, Vol. 2, pp. 41-48.
Wine-related tourism has become increasingly important in the last few decades. The objectives of managing a wine route include the development of the territory and its wine-related potentials. Wine route managers should make the itinerary appealing by presenting a “bundle of benefits” to guests, integrating typical tourist products and services. Previous studies on the critical success factors of wine regions mainly focus on their special characteristics, without considering the role played by wine organizations. The study analyzes the organizational model, product development and cooperation systems with other stakeholders of European wine routes.
Cooperation, Management, Product development, Wine routes, Wine tourism.