Is Heritage Old Fashioned? Renewing Images for Tourist-Historic Cities
Carina Sousa Gomes1
1 Centre for Social Studies Colégio de S. Jerónimo, Portugal
To cite this text:
Gomes, C. S. (2012), Is Heritage Old Fashioned? Renewing Images for Tourist-Historic Cities, Percursos & Ideias, Vol. 3&4, pp. 32-42.
Abstract
The paper focuses on the value of historic urban heritage to the production and re-creation of cities’ tourist imageries, considering the effects of tourism in Coimbra and Salamanca – two Iberian medium-sized cities. It analyses the ways in which cities use and update their images and significations, rendering them active instruments for tourist strategies. The article assesses the tourist importance of heritage and discusses the creation of new imageries shaped by the rhetoric of creativity in urban spaces.
Keywords
Heritage, Place promotion, Tourist images, Urban tourism, Creativity.ury, Social geography, Urban morphology, Porto citizens’ studies.