A Expansão (Sub)Urbana no Porto Romântico – O Caso da Freguesia do Bonfim
1 University of Vigo, Spain
To cite this text:
Río, M. l. C., García, J. Á. & Brea, J. A. F. (2012), La Generación de Compromiso en las Relaciones Fabricante-Distribuidor: Um Análisis Empírico em el Contexto del Sector de Distribución del Mueble, Percursos & Ideias, Vol. 3&4, pp. 43-67.
This paper aims to analyse how the commitment between manufacturer and its distributor is generated, having as main objective the identification of prior steps of the commitment. To meet our goal, a model supported by the relationship marketing theory is used and taking into account the manufacturer’s perspective, empirical validation is carried out in wood home furniture sector. To accomplish this work, an analysis of structured equations was carried out based on a sample of 101 enterprises.
Commitment, Relationship marketing, Distribution channel, Causal model.hology, Porto citizens’ studies.