As Políticas de Preço em Relações B2B – A Aplicabilidade de Programas “Preços Baixos Todos os Dias”
Paulo Rui Lopes Miguel1
1 ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal
To cite this text:
Miguel, P. R. L. (2009), As Políticas de Preço em Relações B2B – A Aplicabilidade de Programas “Preços Baixos Todos os Dias”, Percursos & Ideias, Vol. 1, pp. 33-42.
Abstract
Establishing prices is an essential activity on what concerns management, and it also has huge implications on firms’ success. There are a large number of firms that do not exploit all the opportunities that this variable allows and they tend to make several and serious mistakes on their pricing policies, mistakes that normally have to do with an industrial perception of prices based on costs and, that, really makes them lost some windows of opportunities. The increase of competition made firms such as Procter & Gamble develop an Every Day Low Prices (EDLP) policy. Apparently, distribution firms do not immediately understand the advantages of EDLP policies and they are actually pointed out as the reason for several losses. However, EDLP allows to build long and profitable relationships.
Keywords
ELDP, Discounts, Price, Promotions.