Volume 7 – 2016 – Tourism Issue (TUR1)

Diagnóstico Estratégico do Destino Turístico Terra Quente

Ana Duque Dias1 and António Carrizo Moreira 2

1 Câmara Municipal de Alfândega da Fé
2 DEGEIT, University of Aveiro, Portugal

To cite this text:

Dias, A. D. & Moreira, A. C. (2016), Diagnóstico Estratégico do Destino Turístico Terra Quente, Percursos & Ideias, Vol. 7, pp. 5-21.

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The development of a tourist destination often involves the implementation of differentiation strategies, which must be grounded in (a) a strategic diagnosis that gives relevance to the life cycle of tourist products, demand trends, the use of endogenous resources that give uniqueness the destination and (b) in the search of diversification of supply objectives that maximize the utility for tourists. This article aims to make the strategic diagnosis of Terra Quente Transmontana tourist destination, so you one point out the main strategic action lines of this tourist destination. As such, the natural and cultural resources and attractions with tourist potential were defined, as well as the main equipment, infrastructure, tourist services and demand trends. One can identify two types of strategic tourism products, one in the “embryonic” phase and another in a phase of “pre-consolidation”, which means that there is a clear need to intertwine municipal policies and to engage developers and agents in order to create new competitive products capable of transmitting an aggregate picture of a unique destination, where new projects in the areas of accommodation, catering, entertainment and culture are the basis of a true tourism development cluster.


Strategic diagnosis, Tourist product and services, Local strategies