{"id":998,"date":"2022-03-03T14:48:47","date_gmt":"2022-03-03T14:48:47","guid":{"rendered":"http:\/\/percursoseideias.iscet.pt\/?page_id=998"},"modified":"2022-03-06T09:07:57","modified_gmt":"2022-03-06T09:07:57","slug":"pi_2011-12_n03-04_mie5-2","status":"publish","type":"page","link":"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2011-12_n03-04_mie5-2\/","title":{"rendered":"Volumes 3&4 – 2011\/12 – Marketing, Innovation and Entrepreneurship Issue (MIE5)"},"content":{"rendered":"\n
\n
\n
\"\"<\/figure>\n\n\n\n

\"\"<\/a> \"\"<\/a> Contents<\/a> \"\"<\/a> \"\"<\/a>
Archive<\/a>
Current issue<\/a><\/p>\n<\/div>\n\n\n\n

\n

An\u00e1lisis Conceptual del Marketing Tradicional Versus Marketing Digital – Uma Aplicaci\u00f3n al Sector Banc\u00e1rio<\/strong><\/p>\n\n\n\n

Maria Jes\u00fas L\u00f3pez Miguens \"\"<\/a>1<\/sup>, Encarnaci\u00f3n Gonz\u00e1lez V\u00e1zquez \"\"1<\/sup>, Lorenzo Rodr\u00edguez Comesa\u00f1a1<\/sup><\/p>\n\n\n\n

1<\/sup> University of Vigo, Spain<\/p>\n\n\n\n

<\/p>\n\n\n\n

To cite this text:<\/p>\n\n\n\n

Miguens, M. J. L., V\u00e1zquez, E. G. & Comesa\u00f1a, L. R. (2012), An\u00e1lisis Conceptual del Marketing Tradicional Versus Marketing Digital – Uma Aplicaci\u00f3n al Sector Banc\u00e1rio, Percursos & Ideias<\/em>, Vol. 3&4, pp. 51-66.<\/p>\n\n\n\n

View full text PDF<\/a> \"\"<\/a> <\/p>\n\n\n\n

Abstract<\/strong><\/p>\n\n\n\n

Financial institutions (private banks, savings banks and credit unions) operating under the framework of universal banking, have been subject to historical environmental changes which have led to the evolution of the implementation of marketing strategies performances. This paper is a conceptual presentation of marketing, particularly of its traditional perspective that, by occurrences in the environment, evolves towards a relational paradigm giving priority to the establishment and maintenance of long-term relationships with simultaneous benefits for participants, and marketing digital or holistic, dominant in today\u2019s reality. The research based on the Spanish banking sector and aims to present an evolution overview of marketing applied to the digital bank marketing.<\/p>\n\n\n\n

Keywords<\/strong><\/p>\n\n\n\n

Marketing transactional, Relational, Digital, Banking.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Contents ArchiveCurrent issue An\u00e1lisis Conceptual del Marketing Tradicional Versus Marketing Digital – Uma Aplicaci\u00f3n al Sector Banc\u00e1rio Maria Jes\u00fas L\u00f3pez Miguens 1, Encarnaci\u00f3n Gonz\u00e1lez V\u00e1zquez 1, Lorenzo Rodr\u00edguez Comesa\u00f1a1 1 University of Vigo, Spain...<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-998","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":3,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/998\/revisions"}],"predecessor-version":[{"id":1902,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/998\/revisions\/1902"}],"wp:attachment":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/media?parent=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}