{"id":705,"date":"2022-03-03T08:11:01","date_gmt":"2022-03-03T08:11:01","guid":{"rendered":"http:\/\/percursoseideias.iscet.pt\/?page_id=705"},"modified":"2022-10-19T19:52:18","modified_gmt":"2022-10-19T19:52:18","slug":"pi_2018_n08_0010-2","status":"publish","type":"page","link":"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2018_n08_0010-2\/","title":{"rendered":"Volume 8 – 2018 (0010)"},"content":{"rendered":"\n
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\"\"<\/a> \"\"<\/a> Contents<\/a>
Archive<\/a>
Current issue<\/a><\/p>\n<\/div>\n\n\n\n

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Young adults and the consumption of soft drinks. Aspects of consumer behaviour regarding soft drinks consumption and consumer loyalty<\/strong><\/p>\n\n\n\n

Ana Catarina Martins Correia Soares \"\"<\/a>1<\/sup><\/p>\n\n\n\n

1<\/sup> ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal<\/p>\n\n\n\n

<\/p>\n\n\n\n

To cite this text:<\/p>\n\n\n\n

Soares, A. C. M. C. (2018), Young adults and the consumption of soft drinks. Aspects of consumer behaviour regarding soft drinks consumption and consumer loyalty, Percursos & Ideias<\/em>, Vol. 8, pp. 107-115.<\/p>\n\n\n\n

View full text PDF<\/a> \"\"<\/a> <\/p>\n\n\n\n

Abstract<\/strong><\/p>\n\n\n\n

This article intends to systematize the findings of a research project on the consumption of soft drinks among young adults, using as study population, members of the Portuguese Scouts Association (Portuguese Scouts)\/Associa\u00e7\u00e3o dos Escoteiros de Portugal (Escoteiros de Portugal), thus trying to establish some conclusions about brand loyalty. There is a low perception about several aspects related to the consumption of soft drinks. If someone has a low or complete absence of concern\/perception on a strongly influencing factor of the purchase decision, which depends (be a strongly influential factor) on the population segment to which the person belongs, the repetition of the purchase of a particular brand is less likely to occur. Low concern\/perception about consumer issues can lead to low brand loyalty.<\/p>\n\n\n\n

Keywords<\/strong><\/p>\n\n\n\n

Consumption, Soft drinks, Young adults, Loyalty, Implication.<\/p>\n\n\n\n

References<\/strong><\/p>\n\n\n\n

Agresti, Alan; Finlay, Barbara (2012), M\u00e9todos Estat\u00edsticos para as Ci\u00eancias Sociais<\/em> (4.\u00aa ed.), Porto Alegre: Penso Editora.<\/p>\n\n\n\n

Bearden, William O.; Netemeyer, Richard G.; Teel, Jesse E. (1990), \u201cFurther Validation of the Consumer Susceptibility to Interpersonal Influence Scale\u201d,<\/em> in <\/em>Marvin E. Goldberg, Gerald Gorn & Richard W. Pollay (eds.), NA \u2013 Advances in Consumer Research<\/em>, 17, Provo, UT: Association for Consumer Research, pp. 770-776.<\/p>\n\n\n\n

Cooper, Donald R.; Schindler, Pamela S. (2016), M\u00e9todos de Pesquisa em Administra\u00e7\u00e3o<\/em> (12.\u00aa ed.), S\u00e3o Paulo: McGraw Hill.<\/p>\n\n\n\n

Jayanti, R. K.; Burns, A. C. (1998), \u201cThe Antecedents of Preventive Health Care Behavior: An Empirical Study\u201d, in<\/em> Journal of the Academy of Marketing Science<\/em>, 26 (6), pp. 6-15.<\/p>\n\n\n\n

Kumar, R. (2011), Research Methodology: a step-by-step guide for beginners<\/em> (3.th<\/sup> ed.), London: Sage.<\/p>\n\n\n\n

\u2013 (2005), Research Methodology: a step-by-step guide for beginners<\/em> (2.th<\/sup> ed.), London: Sage.<\/p>\n\n\n\n

Laurent, G.; Kapferer, J. N. (1985), \u201cMeasuring Consumer Involvement Profiles\u201d, in<\/em> Journal of Marketing Research<\/em>, 22, pp. 41-53.<\/p>\n\n\n\n

Likert, Rensis (1932), \u201cA Technique for the Measurement of Attitudes\u201d, in<\/em> Archives of Psychology<\/em>, 140, pp. 1-55, [Accessed on 22.08.2017]. Available at: https:\/\/legacy.voteview.com\/pdf\/Likert_1932.pdf<\/a><\/p>\n\n\n\n

Muncy, J. A. (1996), \u201cMeasuring Perceived Brand Parity\u201d, in<\/em> Advances in Consumer Research<\/em>, 23, pp. 411-417.<\/p>\n\n\n\n

Pestana, Maria Helena; Gageiro, Jo\u00e3o Nunes (2014), An\u00e1lise de Dados para Ci\u00eancias Sociais. A Complementariedade do SPSS<\/em> (6.\u00aa ed.), Lisboa: S\u00edlabo.<\/p>\n\n\n\n

Pocinho, Margarida (2010), Estat\u00edstica II<\/em>, Coimbra: ISMT.<\/p>\n\n\n\n

Richardson, R. (2008), Pesquisa Social: m\u00e9todos e t\u00e9cnicas<\/em>, S\u00e3o Paulo: Atlas.<\/p>\n\n\n\n

Spiegel, Murray R.; Stephens, Larry J. (2009), Estat\u00edstica (Colec\u00e7\u00e3o Schaum)<\/em> (4.\u00aa ed.), Porto Alegre: Bookman.<\/p>\n\n\n\n

Steptoe, A.; Wardle, J. (1999), \u201cMotivational Factors as Mediators of Socioeconomic variations in dietary intake patterns\u201d, in<\/em> Psychology and Health<\/em>, 14, pp 391-402.<\/p>\n\n\n\n

Tang, Wei; Cui, Ying; Babenko, Oksana (2014), \u201cInternal Consistency. Do We Really Know What is and How to Assess it?\u201d, in<\/em> Journal of Psychology and Behavioral Science<\/em>, 2 (2), pp. 205 -220.<\/p>\n\n\n\n

Triola, Mario F. (2017), Elementary Statistics<\/em> (13.th<\/sup> ed.), New York: Pearson Education.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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