{"id":525,"date":"2022-03-02T21:59:49","date_gmt":"2022-03-02T21:59:49","guid":{"rendered":"http:\/\/percursoseideias.iscet.pt\/?page_id=525"},"modified":"2022-10-20T12:42:13","modified_gmt":"2022-10-20T12:42:13","slug":"pi_2020_n10_0005","status":"publish","type":"page","link":"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2020_n10_0005\/","title":{"rendered":"Volume 10 \u2013 2020 (0005)"},"content":{"rendered":"\n
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\"\"<\/a> \"\"<\/a> Contents<\/a> \"\"<\/a> \"\"<\/a>
Archive<\/a>
Current issue<\/a><\/p>\n<\/div>\n\n\n\n

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Enoturismo em Melga\u00e7o: Caso de Estudo a Quinta de Soalheiro<\/strong><\/p>\n\n\n\n

L\u00eddia Aguiar \"\"<\/a> \"\"<\/a>1<\/sup><\/p>\n\n\n\n

1<\/sup> ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal<\/p>\n\n\n\n

<\/p>\n\n\n\n

To cite this text:<\/p>\n\n\n\n

Aguiar, L. (2020), Enoturismo em Melga\u00e7o: Caso de Estudo a Quinta de Soalheiro, Percursos & Ideias<\/em>, Vol. 10, pp. 62-70.<\/p>\n\n\n\n

doi: 10.56123\/percursos.2020.n10.62<\/p>\n\n\n\n

View full text PDF<\/a> \"\"<\/a> <\/p>\n\n\n\n

Abstract<\/strong><\/p>\n\n\n\n

This article addresses the demarcated region of Vinho Verde, focusing on the Mon\u00e7\u00e3o \/ Melga\u00e7o sub-region. Wine tourism in Melga\u00e7o is considered complementary to the destination. This work contextualises Melga\u00e7o as a destination as well as the profile of the tourist who visits the area. A literature review was performed to frame this destination, referring to its wine tourism, particularly associated to Alvarinho wine, as a distinctive factor. The economic importance of this tourist product for the municipality is analysed and the promotion actions initiated by the municipality during the confinement period motivated by the pandemic COVID 19. As empirical support, a case study about the Soalheiro Brand is described; its history, evolution over the decades, performance in the market and its action to remain active in wine tourism using social networks during the pandemic. We describe the importance of digital media for the maintenance of the target audience of this brand and Melga\u00e7o as a destination. Lastly, we explored how Quinta de Soalheiro is preparing for the resumption, already in the summer of 2020.<\/p>\n\n\n\n

Keywords<\/strong><\/p>\n\n\n\n

Vinho Verde Region, Mon\u00e7\u00e3o\/Melga\u00e7o subregion, Wine tourism, Alvarinho, Soalheiro.<\/p>\n\n\n\n

References<\/strong><\/p>\n\n\n\n

Aguiar, L. (2015), Routes de la contrebande dans les r\u00e9gions frontal\u00e8res Galice-Portugal (Melga\u00e7o): la mus\u00e9alisation de la m\u00e9moire et des traditions – Th\u00e8se Doctorale<\/em>, Girona: Universitat de Girona.<\/p>\n\n\n\n

Cardeira, C. (2018), Tudo Sobre a Origem do Alvarinho.<\/em> CVRVV.<\/p>\n\n\n\n

Cross, R.; Plantinga, A.; Stavins, R. (2011), “What is the value of terroir?”, in<\/em> American Economic Review<\/em>, 101(3), pp. 152-156.<\/p>\n\n\n\n

CVRVV (2020), Regi\u00e3o Demarcada – Vinho Verde<\/em>, [Consult. a 09\/05\/2020]. Dispon\u00edvel em: https:\/\/www.vinhoverde.pt\/pt\/regiao-demarcada<\/a><\/p>\n\n\n\n

Leeuwen, C. V.; Segerin, G. (2007), “The Concept of Terroir in viticulture”, in<\/em> Journal of Wine Research<\/em>, vol. 17, pp. 1-10.<\/p>\n\n\n\n

Melga\u00e7o, C. (2016), Observat\u00f3rio do Turismo de Melga\u00e7o<\/em>, Melga\u00e7o: C\u00e2mara Municipal de Melga\u00e7o.<\/p>\n\n\n\n

____ (2017), Observat\u00f3rio do Turismo de Melga\u00e7o<\/em>, Melga\u00e7o: C\u00e2mara Municipal de Melga\u00e7o.<\/p>\n\n\n\n

____ (2018), Observat\u00f3rio do Turismo de Melga\u00e7o<\/em>, Melga\u00e7o: C\u00e2mara Municipal de Melga\u00e7o.<\/p>\n\n\n\n

Melga\u00e7o, C.; IPDT (2017), Plano Estrat\u00e9gico e de Marketing para o Turismo<\/em>, Melga\u00e7o: C\u00e2mara Municipal de Melga\u00e7o.<\/p>\n\n\n\n

Os\u00f3rio, C. (2020), Dados sobre o Enoturismo na Quinta de Soalheiro<\/em>. Melga\u00e7o: Viana do Castelo. Solheiro, Q. (2019), Soalheiro vinhos<\/em>. [Consult. a 17\/05\/2020]. Dispon\u00edvel em: https:\/\/www.soalheiro.com\/pt\/home<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Contents ArchiveCurrent issue Enoturismo em Melga\u00e7o: Caso de Estudo a Quinta de Soalheiro L\u00eddia Aguiar 1 1 ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal To cite this text: Aguiar, L....<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-525","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":7,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/525\/revisions"}],"predecessor-version":[{"id":2916,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/525\/revisions\/2916"}],"wp:attachment":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/media?parent=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}