{"id":422,"date":"2022-03-02T19:05:31","date_gmt":"2022-03-02T19:05:31","guid":{"rendered":"http:\/\/percursoseideias.iscet.pt\/?page_id=422"},"modified":"2022-10-20T12:43:35","modified_gmt":"2022-10-20T12:43:35","slug":"pi_2021_n11_0004","status":"publish","type":"page","link":"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2021_n11_0004\/","title":{"rendered":"Volume 11 &#8211; 2021 (0004)"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"928\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/PI_11.jpeg\" alt=\"\" class=\"wp-image-182\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/PI_11.jpeg 654w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/PI_11-211x300.jpeg 211w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2021_n11_0001\/\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"13\" class=\"wp-image-373\" style=\"width: 16px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left.jpg 1150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left-300x239.jpg 300w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left-1024x816.jpg 1024w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left-768x612.jpg 768w\" sizes=\"auto, (max-width: 16px) 100vw, 16px\" \/><\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2021_n11_0003-2\/\"><img loading=\"lazy\" decoding=\"async\" width=\"11\" height=\"12\" class=\"wp-image-371\" style=\"width: 11px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left.jpg 820w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-269x300.jpg 269w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-150x150.jpg 150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-768x858.jpg 768w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-80x80.jpg 80w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-320x320.jpg 320w\" sizes=\"auto, (max-width: 11px) 100vw, 11px\" \/><\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/volume-11-2021\/\">Contents<\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2021_n11_0005\/\"><img loading=\"lazy\" decoding=\"async\" width=\"11\" height=\"12\" class=\"wp-image-372\" style=\"width: 11px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right.jpg 820w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-269x300.jpg 269w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-150x150.jpg 150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-768x858.jpg 768w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-80x80.jpg 80w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-320x320.jpg 320w\" sizes=\"auto, (max-width: 11px) 100vw, 11px\" \/><\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2021_n11_0007\/\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"13\" class=\"wp-image-374\" style=\"width: 16px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right.jpg 1150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right-300x239.jpg 300w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right-1024x816.jpg 1024w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right-768x612.jpg 768w\" sizes=\"auto, (max-width: 16px) 100vw, 16px\" \/><\/a><br><a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/archive\/\">Archive<\/a><br><a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/current-issues\/\">Current issue<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p style=\"font-size:30px\"><strong>Comportamentos de Consumo da Crian\u00e7a do Ensino B\u00e1sico Obrigat\u00f3rio em Contexto Rural e Urbano<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ana Catarina Soares <a rel=\"noreferrer noopener\" href=\"mailto:asoares@iscet.pt\" target=\"_blank\"><img decoding=\"async\" class=\"wp-image-299\" style=\"width: 15px;\" src=\"http:\/\/magano.com\/percursoseideias\/wp-content\/uploads\/2022\/02\/envelope.png\" alt=\"\"><\/a> <sup>1<\/sup><\/p>\n\n\n\n<p style=\"font-size:15px\"><sup>1<\/sup> ISCET &#8211; High Institute of Business and Tourism Sciences, Porto, Portugal<\/p>\n\n\n\n<p style=\"font-size:16px\">To cite this text:<\/p>\n\n\n\n<p style=\"font-size:15px\">Soares, A. C. (2021), Comportamentos de Consumo da Crian\u00e7a do Ensino B\u00e1sico Obrigat\u00f3rio em Contexto Rural e Urbano, <em>Percursos &amp; Ideias<\/em>, Vol. 11, pp. 29-41.<\/p>\n\n\n\n<p style=\"font-size:15px\">doi: 10.56123\/percursos.2021.n11.29<\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/percursoseideias.iscet.pt\/articles\/PI_2021_N11_0004.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View full text PDF<\/a> <a href=\"https:\/\/percursoseideias.iscet.pt\/articles\/PI_2021_N11_0004.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"wp-image-213\" style=\"width: 20px;\" src=\"http:\/\/magano.com\/percursoseideias\/wp-content\/uploads\/2022\/02\/PDF_logo.jpeg\" alt=\"\"><\/a> <\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\">What is at stake here is the analysis of certain aspects of a child as a consumer and the influence of the rural and urban context as a geographical variable, in contrast to the socio-professional category of origin and age group, for children between 6 and 15 years of age. One fact can be taken for granted, right now: nothing in this field should be seen as an absolute truth. The biggest differences are essentially centered on the child&#8217;s socio-professional category and age group, rather than on the geographical variable; the differences are accentuated when going to extremes in terms of category or age group.<\/p>\n\n\n\n<p><strong>Keywords<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\">Children, Behavior, Consumption, Geography, Differences.<\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p style=\"font-size:14px\">Antoine, J. (1965),<em> L\u00b4\u00d3pinion. <\/em><em>Techniques d\u00b4Enqu\u00eate par Sondages<\/em>, Paris: Dunod.<\/p>\n\n\n\n<p style=\"font-size:14px\"><a>ChurchilL<\/a>, G. (1991), <em>Marketing Research, Methodological Foundations<\/em>, 5<sup>th<\/sup> ed., New York: The Dryden Press.<\/p>\n\n\n\n<p style=\"font-size:14px\">Evrard, Y.; Roux, E. (1993), <em>Market Etudes et Researches en Marketing&nbsp;: fondements, m\u00e9thods<\/em>, Paris: Nathan.<\/p>\n\n\n\n<p style=\"font-size:14px\"><a>Kinnear<\/a>, T. C.; Rooth, A. R. (1995), <em>Survey of Marketing Research<\/em><a href=\"#_ftn1\" id=\"_ftnref1\"><em><strong>[1]<\/strong><\/em><\/a><em>, <\/em>Chicago: American Marketing Association.<\/p>\n\n\n\n<p style=\"font-size:14px\">Kinnear, T. C.; Taylor, J. R. (1996), <em>Marketing Research. An Applied Approach<\/em>, 5<sup>th<\/sup> Ed., New York: McGraw Hill.<\/p>\n\n\n\n<p style=\"font-size:14px\">Lendrevie, J.; Lindon, D.; Dion\u00edsio, P.; Rodrigues, V. (2000), <em>Mercator. Teoria e Pr\u00e1tica do Marketing<\/em>, 9\u00aa Ed., Colec\u00e7\u00e3o Gest\u00e3o e Inova\u00e7\u00e3o, Vol. 1, Lisboa: Publica\u00e7\u00f5es Dom Quixote, pp. 26-30.<\/p>\n\n\n\n<p style=\"font-size:14px\">Lipstein, B. (1975), \u201cIn Defense of Small Samples\u201d, <em>in<\/em> <em>Journal of Advertising<\/em> <em>Research<\/em>, Vol. 15, N.\u00ba 1, February, pp. 33-40.<\/p>\n\n\n\n<p style=\"font-size:14px\">Niebuhr, A. (1988), <em>Questionaire Design and Use Workshop<\/em>, St. Paul, MN: Niebuhr Associates Inc.<\/p>\n\n\n\n<p style=\"font-size:14px\">Reis, E.; Moreira, R. (1993), <em>Pesquisa de Mercado<\/em>, Lisboa: Ed. S\u00edlabo.<\/p>\n\n\n\n<p style=\"font-size:14px\">Reynolds, N.; Diamantopoulos, A.; Schlegelmilch (1993), \u201cPresting inQuestionaire Design. A Review for Further Research\u201d, <em>in<\/em> <em>Journal of Marketing<\/em>, n.\u00ba 2, April, pp. 171-182.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents ArchiveCurrent issue Comportamentos de Consumo da Crian\u00e7a do Ensino B\u00e1sico Obrigat\u00f3rio em Contexto Rural e Urbano Ana Catarina Soares 1 1 ISCET &#8211; High Institute of Business and Tourism Sciences, Porto, Portugal To&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-422","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":11,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/422\/revisions"}],"predecessor-version":[{"id":2922,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/422\/revisions\/2922"}],"wp:attachment":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/media?parent=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}