{"id":402,"date":"2022-03-02T15:28:58","date_gmt":"2022-03-02T15:28:58","guid":{"rendered":"http:\/\/percursoseideias.iscet.pt\/?page_id=402"},"modified":"2022-10-20T12:43:12","modified_gmt":"2022-10-20T12:43:12","slug":"pi_2021_n11_0002","status":"publish","type":"page","link":"https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2021_n11_0002\/","title":{"rendered":"Volume 11 – 2021 (0002)"},"content":{"rendered":"\n
\n
\n
\"\"<\/figure>\n\n\n\n

\"\"<\/a> \"\"<\/a> Contents<\/a> \"\"<\/a> \"\"<\/a>
Archive<\/a>
Current issue<\/a><\/p>\n<\/div>\n\n\n\n

\n

A Intelig\u00eancia Artificial e o Impacto no Marketing e no Consumidor<\/strong><\/p>\n\n\n\n

Cristiana Vieira \"\"<\/a> 1<\/sup> and Jos\u00e9 Magano \"\"<\/a> \"\"<\/a> 1<\/sup><\/p>\n\n\n\n

1<\/sup> ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal<\/p>\n\n\n\n

To cite this text:<\/p>\n\n\n\n

Vieira, C. & Magano, J. (2021), A Intelig\u00eancia Artificial e o Impacto no Marketing e no Consumidor, Percursos & Ideias<\/em>, Vol. 11, pp. 16-22.<\/p>\n\n\n\n

doi: 10.56123\/percursos.2021.n11.16<\/p>\n\n\n\n

View full text PDF<\/a> \"\"<\/a> <\/p>\n\n\n\n

Abstract<\/strong><\/p>\n\n\n\n

New technologies, such as virtual reality and augmented reality, are continually evolving, becoming promising marketing tools for creating new channels and offering new experiences to consumers. Human communication mediated by technology on smartphones is evolving towards interfaces that embody artificial intelligence, permitting the interpretation of people’s daily activities and their habits and behaviours. This paper reviews the concepts and the potential applications of artificial intelligence in marketing, particularly highlighting the role of new virtual assistants and their potential.<\/p>\n\n\n\n

Keywords<\/strong><\/p>\n\n\n\n

Consumer, artificial intelligence, marketing, technology<\/p>\n\n\n\n

References<\/strong><\/p>\n\n\n\n

Alca\u00f1iz, M.; Bign\u00e9, E.; Guixeres, J. (2019), \u201cVirtual reality in marketing: A framework, review, and research agenda\u201d, in<\/em> Frontiers in Psychology<\/em>, Vol. 10:1530, Issue JULY, pp. 1-15. Dispon\u00edvel em: https:\/\/doi.org\/10.3389\/fpsyg.2019.01530<\/a><\/p>\n\n\n\n

Amado, A.; Cortez, P.; Rita, P.; Moro, S. (2018), \u201cResearch trends on Big Data in Marketing: A text mining and topic modeling based literature analysis\u201d, in<\/em> European Research on Management and Business Economics<\/em>, 24(1), pp. 1-7. Dispon\u00edvel em: https:\/\/doi.org\/10.1016\/j.iedeen.2017.06.002<\/a><\/p>\n\n\n\n

Andr\u00e9, Q. et al. (2018), \u201cConsumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data\u201d, in<\/em> Customer Needs and Solutions<\/em>, vol. 5(1-2), pp. 28-37. Dispon\u00edvel em: https:\/\/doi.org\/10.1007\/s40547-017-0085-8<\/a><\/p>\n\n\n\n

Blueshift (2018), Activating Data for AI Powered Marketing | a activating customer data for ai powered marketing from aspirations to reality<\/em>. Dispon\u00edvel em: http:\/\/files.r-trends.ru\/reports\/REPORT___Activating_Customer_Data_for_AI_Powered_Marketing_by_Blueshift.pdf<\/a>.<\/p>\n\n\n\n

Campbell, C.; Sands, S.; Ferraro, C.; Tsao, H. Y. (Jody); Mavrommatis, A. (2020), \u201cFrom data to action: How marketers can leverage AI\u201d, in<\/em> Business Horizons<\/em>, 63(2), pp. 227-243. Dispon\u00edvel em: https:\/\/doi.org\/10.1016\/j.bushor.2019.12.002<\/a>.<\/p>\n\n\n\n

Chung, H.; Lee, S. (2018), Intelligent Virtual Assistant knows Your Life<\/em>. pp. 1-6.<\/p>\n\n\n\n

CHUNG, H.; Iorga, M.; VOAS, J.; LEE, S. (2017), \u201cAlexa, Can I Trust You?\u201d, in Computer<\/em>, 50(9), pp. 100-104. Dispon\u00edvel em: https:\/\/doi.org\/10.1109\/MC.2017.3571053<\/a>.<\/p>\n\n\n\n

Davenport, T.; Guha, A.; Grewal, D.; Bressgott, T. (2020). \u201cHow artificial intelligence will change the future of marketing\u201d , in<\/em> Journal of the Academy of Marketing Science<\/em>, 48(1), pp. 24-42. Dispon\u00edvel em: https:\/\/doi.org\/10.1007\/s11747-019-00696-0<\/a>.<\/p>\n\n\n\n

Fluss, D. (2017). The AI Revolution in Customer Service<\/em>. Dispon\u00edvel em: https:\/\/www.destinationcrm.com\/Articles\/Columns-Departments\/Scouting-Report\/The-AI-Revolution-in-Customer-Service-115528.aspx<\/a><\/p>\n\n\n\n

Gentsch, P. (2019), \u201cAI Business: Framework and Maturity Model\u201d, in AI Marketing, Sales and Service<\/em>, Palgrave Macmillan, Cham, pp. 27-78. Dispon\u00edvel em:  https:\/\/doi.org\/10.1007\/978-3-319-89957-2_3<\/a>.<\/p>\n\n\n\n

Gursoy, D.; Chi, O. H.; Lu, L.; Nunkoo, R. (2019). \u201cConsumers acceptance of artificially intelligent (AI) device use in service delivery\u201d, in<\/em> International Journal of Information Management<\/em>, 49 (February), pp. 157-169. Dispon\u00edvel em: https:\/\/doi.org\/10.1016\/j.ijinfomgt.2019.03.008<\/a>.<\/p>\n\n\n\n

Guzman, A. L. (2019), \u201cVoices in and of the machine: Source orientation toward mobile virtual assistants\u201d, in<\/em> Computers in Human Behavior<\/em>, 90, pp. 343-350. Dispon\u00edvel em: https:\/\/doi.org\/10.1016\/j.chb.2018.08.009<\/a>.<\/p>\n\n\n\n

Kumar, V.; Rajan, B.; Venkatesan, R.; Lecinski, J. (2019), \u201cUnderstanding the role of artificial intelligence in personalized engagement marketing\u201d, in<\/em> California Management Review<\/em>, 61(4), pp. 135-155. Dispon\u00edvel em: https:\/\/doi.org\/10.1177\/0008125619859317<\/a>.<\/p>\n\n\n\n

Kumar, V.; Ramachandran, D.; Kumar, B. (2020), \u201cInfluence of new-age technologies on marketing: A research agenda\u201d, in<\/em> Journal of Business Research<\/em>. Dispon\u00edvel em: https:\/\/doi.org\/10.1016\/j.jbusres.2020.01.007<\/a>.<\/p>\n\n\n\n

Levy, S. (2010), \u201cThe AI revolution is on\u201d, in<\/em> Wired<\/em>, 19(1), pp. 86-97.<\/p>\n\n\n\n

Longoni, C.; Bonezzi, A.; Morewedge, C. K. (2019), \u201cResistance to Medical Artificial Intelligence\u201d, in<\/em> Journal of Consumer Research<\/em>, 46(4), pp. 629-650. Dispon\u00edvel em: https:\/\/doi.org\/10.1093\/jcr\/ucz013<\/a>.<\/p>\n\n\n\n

Marr, B. (2016), \u201cWhat Is The Difference Between Deep Learning, Machine Learning and AI?\u201d, in Forbes. <\/em>Dispon\u00edvel em: https:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/12\/08\/what-is-the-difference-between-deep-learning-machine-learning-and-ai\/#32de6c1426cf<\/a>.<\/p>\n\n\n\n

\u2014 (2018), \u201cThe Key Definitions Of Artificial Intelligence (AI) That Explain Its Importance\u201d, in<\/em> Forbes. <\/em>Dispon\u00edvel em: https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/02\/14\/the-key-definitions-of-artificial-intelligence-ai-that-explain-its-importance\/#4200cb44f5d8<\/a>.<\/p>\n\n\n\n

Nadimpalli, M. (2017), \u201cArtificial Intelligence \u2013 Consumers and Industry Impact\u201d, in<\/em> International Journal of Economics & Management Sciences<\/em>, 06(03), pp. 4-6. Dispon\u00edvel em: https:\/\/doi.org\/10.4172\/2162-6359.1000429<\/a>.<\/p>\n\n\n\n

Tobergte, D. R.; Curtis, S. (2010), \u201cMarketing Intelligent Systems Using Soft Computing\u201d, in<\/em> Springer-Verlag Berlin Heidelberg GmbH<\/em>, vol. 258, Issue 3. Dispon\u00edvel em: https:\/\/doi.org\/10.1007\/978-3-642-15606-9<\/a>.<\/p>\n\n\n\n

Wirtz, J. et al. (2018), \u201cBrave new world: service robots in the frontline\u201d , in<\/em> Journal of Service Management<\/em>, 29(5), pp. 907-931. Dispon\u00edvel em: https:\/\/doi.org\/10.1108\/JOSM-04-2018-0119<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Contents ArchiveCurrent issue A Intelig\u00eancia Artificial e o Impacto no Marketing e no Consumidor Cristiana Vieira 1 and Jos\u00e9 Magano 1 1 ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal To...<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-402","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":19,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/402\/revisions"}],"predecessor-version":[{"id":2920,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/402\/revisions\/2920"}],"wp:attachment":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/media?parent=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}