{"id":3003,"date":"2025-11-03T21:09:44","date_gmt":"2025-11-03T21:09:44","guid":{"rendered":"https:\/\/percursoseideias.iscet.pt\/?page_id=3003"},"modified":"2025-11-03T21:50:41","modified_gmt":"2025-11-03T21:50:41","slug":"volume-13-2024-005","status":"publish","type":"page","link":"https:\/\/percursoseideias.iscet.pt\/index.php\/volume-13-2024-005\/","title":{"rendered":"Volume 13 &#8211; 2024 (005)"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2025\/11\/pi_2024_n13-1_Pagina_01-791x1024.jpg\" alt=\"\" class=\"wp-image-2978\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2025\/11\/pi_2024_n13-1_Pagina_01-791x1024.jpg 791w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2025\/11\/pi_2024_n13-1_Pagina_01-232x300.jpg 232w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2025\/11\/pi_2024_n13-1_Pagina_01-768x994.jpg 768w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2025\/11\/pi_2024_n13-1_Pagina_01.jpg 799w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/mp2022n120001\/\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"13\" class=\"wp-image-373\" style=\"width: 16px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left.jpg 1150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left-300x239.jpg 300w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left-1024x816.jpg 1024w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Left-768x612.jpg 768w\" sizes=\"auto, (max-width: 16px) 100vw, 16px\" \/><\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/sol2022n120002\/\"><img loading=\"lazy\" decoding=\"async\" width=\"11\" height=\"12\" class=\"wp-image-371\" style=\"width: 11px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left.jpg 820w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-269x300.jpg 269w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-150x150.jpg 150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-768x858.jpg 768w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-80x80.jpg 80w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Left-320x320.jpg 320w\" sizes=\"auto, (max-width: 11px) 100vw, 11px\" \/><\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/current-issues\/\">Contents<\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/ci2022n120004\/\"><img loading=\"lazy\" decoding=\"async\" width=\"11\" height=\"12\" class=\"wp-image-372\" style=\"width: 11px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right.jpg 820w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-269x300.jpg 269w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-150x150.jpg 150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-768x858.jpg 768w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-80x80.jpg 80w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/Arrow_Right-320x320.jpg 320w\" sizes=\"auto, (max-width: 11px) 100vw, 11px\" \/><\/a>  <a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/sol2022n120012\/\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"13\" class=\"wp-image-374\" style=\"width: 16px;\" src=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right.jpg\" alt=\"\" srcset=\"https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right.jpg 1150w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right-300x239.jpg 300w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right-1024x816.jpg 1024w, https:\/\/percursoseideias.iscet.pt\/wp-content\/uploads\/2022\/03\/DoubleArrow_Right-768x612.jpg 768w\" sizes=\"auto, (max-width: 16px) 100vw, 16px\" \/><\/a><br><a href=\"https:\/\/percursoseideias.iscet.pt\/index.php\/archive\/\">Archive<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p style=\"font-size:30px\"><strong>Desafios das Pequenas Empresas no mundo (hiper)conetado<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u00c2ngelo Oliveira<sup>1<\/sup><\/p>\n\n\n\n<p style=\"font-size:15px\"><sup>1<\/sup> ISCET &#8211; High Institute of Business and Tourism Sciences, Porto, Portugal<\/p>\n\n\n\n<p style=\"font-size:16px\">To cite this text: Oliveira, \u00c2ngelo (2024). Desafios das Pequenas Empresas no mundo (hiper)conetado, <em>Percursos &amp; Ideias<\/em>, <em>1<\/em>3, 39 &#8211; 47.<\/p>\n\n\n\n<p style=\"font-size:15px\">doi: 10.56123\/percursos.2024_n13_0005<\/p>\n\n\n\n<p style=\"font-size:15px\">Published . Language: Portuguese.<\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/percursoseideias.iscet.pt\/articles\/pi_2024_n13_0005.pdf\">View Full Text PDF<\/a> <a href=\"https:\/\/percursoseideias.iscet.pt\/articles\/mp2022n120003.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"wp-image-213\" style=\"width: 20px;\" src=\"http:\/\/magano.com\/percursoseideias\/wp-content\/uploads\/2022\/02\/PDF_logo.jpeg\" alt=\"\"><\/a><\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\">The social and universal order dynamics of organizations are in constant and increasing change. The simultaneous confluence of the effects of globalization, digital networks, and the hyperconnectivity of people and organizations imposes a need for companies to be empowered in terms of agility and speed of action. Time constants are increasingly reduced, and small and medium-sized enterprises (SMEs) still need to delve deeper into two of the oldest needs in the study of markets and competitiveness: positioning and differentiation. The agility of companies and the ability to understand success in three key dimensions \u2013 (knowing the) World, (serving) People, (anticipating) Future \u2013 determine the degree of efficiency in business management.<\/p>\n\n\n\n<p style=\"font-size:16px\"><\/p>\n\n\n\n<p><strong>Keywords<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\">Competitive Intelligence, Competitiveness, Microuniverses, Hyperconnection, Digital Networks, Neurodigital Networks.<\/p>\n\n\n\n<p style=\"font-size:16px\"><\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\">Adams, S. (2014). <em>How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life.<\/em> New York, NY: Brilliance Audio.<\/p>\n\n\n\n<p style=\"font-size:16px\">Belasco, J. (1992). <em>Teaching the Elephant to Dance.<\/em> New York, NY: Crown Publishers.<\/p>\n\n\n\n<p style=\"font-size:16px\">Devterov, I., &amp; Skyba, I. (2020, 20 de mar\u00e7o). Socio-philosophical aspects of the neuro-digital noosphere formation and development. <em>E3S Web of Conferences, 157<\/em>(04010), 8. <a href=\"https:\/\/doi.org\/10.1051\/e3sconf\/202015704010\">https:\/\/doi.org\/10.1051\/e3sconf\/202015704010<\/a><\/p>\n\n\n\n<p style=\"font-size:16px\">World Economic Forum. (2021). <em>The Global Risks Report 2021 \u2013 16th Edition.<\/em> Geneva: World Economic Forum.<\/p>\n\n\n\n<p style=\"font-size:16px\">Gupta, S. (2018). <em>Driving Digital Strategy.<\/em> Boston, MA: Harvard Business Review Press.<\/p>\n\n\n\n<p style=\"font-size:16px\">Harari, Y. N. (2018). <em>21 Lessons for the 21st Century.<\/em> Ontario, Canada: McClelland &amp; Stewart.<\/p>\n\n\n\n<p style=\"font-size:16px\">Joly, H. (2021). <em>The Art of Business.<\/em> Boston, MA: Harvard Business School Publishing.<\/p>\n\n\n\n<p style=\"font-size:16px\">Koch, R. (2013). <em>The 80\/20 Manager.<\/em> London, UK: Little, Brown Book Group.<\/p>\n\n\n\n<p style=\"font-size:16px\">Kotter, J. P. (2014). <em>Accelerate: Building Strategic Agility for a Faster-Moving World.<\/em> Boston, MA: Harvard Business Review Press.<\/p>\n\n\n\n<p style=\"font-size:16px\">Lykov, D., &amp; Razumowsky, A. (2023). Industry 5.0 and human capital. <em>E3S Web of Conferences, 376<\/em>(05053).<\/p>\n\n\n\n<p style=\"font-size:16px\">National Intelligence Council. (2021). <em>Global Trends 2040.<\/em> Washington, DC: National Intelligence Council. Retrieved from <a href=\"https:\/\/www.dni.gov\/index.php\/gt2040-home\/gt2040-media-and-downloads\">https:\/\/www.dni.gov\/index.php\/gt2040-home\/gt2040-media-and-downloads<\/a><\/p>\n\n\n\n<p style=\"font-size:16px\">Penn, M., &amp; Zalesne, K. (2009). <em>Microtrends: The Small Forces Behind Tomorrow&#8217;s Big Changes.<\/em> Washington, DC: Twelve Publishing.<\/p>\n\n\n\n<p style=\"font-size:16px\">Perkin, N., &amp; Abraham, P. (2017). <em>Building the Agile Business Through Digital Transformation.<\/em> London, UK: Kogan Page Limited.<\/p>\n\n\n\n<p style=\"font-size:16px\">Thomke, S. H. (2021). <em>Experimentation Works: The Surprising Power of Business Experiments.<\/em> Boston, MA: Harvard Business School Publishing.<\/p>\n\n\n\n<p style=\"font-size:16px\">Venkatraman, V. (2017). <em>The Digital Matrix: New Rules for Business Transformation Through Technology.<\/em> Vancouver, Canada: LifeTree Media Ltd.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Archive Desafios das Pequenas Empresas no mundo (hiper)conetado \u00c2ngelo Oliveira1 1 ISCET &#8211; High Institute of Business and Tourism Sciences, Porto, Portugal To cite this text: Oliveira, \u00c2ngelo (2024). Desafios das Pequenas Empresas&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3003","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/3003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/comments?post=3003"}],"version-history":[{"count":2,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/3003\/revisions"}],"predecessor-version":[{"id":3014,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/3003\/revisions\/3014"}],"wp:attachment":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/media?parent=3003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}