{"id":1489,"date":"2022-03-04T16:54:06","date_gmt":"2022-03-04T16:54:06","guid":{"rendered":"http:\/\/percursoseideias.iscet.pt\/?page_id=1489"},"modified":"2022-10-15T15:30:07","modified_gmt":"2022-10-15T15:30:07","slug":"sol2022n120010","status":"publish","type":"page","link":"https:\/\/percursoseideias.iscet.pt\/index.php\/sol2022n120010\/","title":{"rendered":"Volume 12 – 2022 (0010)"},"content":{"rendered":"\n
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\"\"<\/a> \"\"<\/a> Contents<\/a> \"\"<\/a> \"\"<\/a>
Archive<\/a><\/p>\n<\/div>\n\n\n\n

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A Publicidade e a Prote\u00e7\u00e3o de Dados Pessoais – O RGPD<\/strong><\/p>\n\n\n\n

Lu\u00edsa Lopes Sousa \"\"<\/a> 1<\/sup><\/p>\n\n\n\n

1<\/sup> ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal<\/p>\n\n\n\n

\"\"<\/a> Download citation<\/a>. To cite this text:<\/p>\n\n\n\n

Sousa, L. L. (2022). A Publicidade e a Prote\u00e7\u00e3o de Dados Pessoais – O RGPD, Percursos & Ideias<\/em>, 12<\/em>, 78-85.<\/p>\n\n\n\n

doi:10.56123\/percursos.2022.n12.78<\/p>\n\n\n\n

Published 12 October 2022. Language: Portuguese.<\/p>\n\n\n\n

Section: Solicitor.<\/p>\n\n\n\n

View Full Text PDF<\/a> \"\"<\/a> <\/p>\n\n\n\n

Abstract<\/strong><\/p>\n\n\n\n

The General Data Protection Regulation is an EU legislative instrument that aims to standardize legislation on the processing of personal data of citizens of the European Union. As fundamental guiding principles of its conception is the reinforcement of the security and the trust of the data subject, as well as the limitation to the specific purposes to which such treatment is directed. A strong supervisory and sanctioning framework means that all data controllers are now faced with more demanding regulations for which they will have to define stricter commercial communication and data transmission strategies. The figure of the Data Protection Officer is in the scope of supervision and the relationship with the national authorities responsible for compliance with the law, which is decisive for the accountability and implementation of the entire process defined and enshrined in European and National regulations.<\/p>\n\n\n\n

Keywords<\/strong><\/p>\n\n\n\n

Data Protection, Advertising, Data Subject, Security.<\/p>\n\n\n\n

References<\/strong><\/p>\n\n\n\n

COMISS\u00c3O NACIONAL DE PROTE\u00c7\u00c3O DE DADOS, [Consult. a 20\/05\/2021]. Dispon\u00edvel em: https:\/\/www.cnpd.pt\/cidadaos\/direitos\/<\/a><\/p>\n\n\n\n

COUTO, M. (2016), O E-commerce \u00e0 luz do direito \u2013 An\u00e1lise do Regulamento Geral da Prote\u00e7\u00e3o de Dados – A Uniformiza\u00e7\u00e3o na Uni\u00e3o Europeia<\/em>, Trabalho Final de Mestrado em Direito Geral, Porto, Universidade Cat\u00f3lica Portuguesa.<\/p>\n\n\n\n

GHOSH, D. (2018), \u201cHow GDPR Will Transform Digital Marketing\u201d, in Harvard Business Review<\/em>.<\/p>\n\n\n\n

JESUS, I. (2016), O Novo Regime Jur\u00eddico de Protec\u00e7\u00e3o de Dados Pessoais na Europa<\/em>, Lisboa, Faculdade de Direito da Universidade Nova de Lisboa.<\/p>\n\n\n\n

LOUREIRO, F. (2018), Direito Aplicado ao Marketing – Curso de Marketing<\/em>. Sebenta, Leiria, Escola Superior de Tecnologia e Gest\u00e3o do Instituto Polit\u00e9cnico de Leiria.<\/p>\n\n\n\n

MAGALH\u00c3ES, F.; PEREIRA, M. (2018), Regulamento Geral de Prote\u00e7\u00e3o de Dados. Manual Pr\u00e1tico <\/em>(2.\u00aa ed.), Porto, Vida Econ\u00f3mica.<\/p>\n\n\n\n

MARQUES, E.; MEIRELES, J. (2018), Privacidade Eletr\u00f3nica: da diretiva \u00e0 proposta de regulamento<\/em>, [Consult. a 20\/05\/2021]. Dispon\u00edvel em: https:\/\/www.publico.pt\/2018\/01\/28\/sociedade\/opiniao\/privacidade-eletronica-dadiretiva-a-proposta-de-regulamento-1801069<\/a><\/p>\n\n\n\n

PEDREIRA, F. (2019), Nova Lei do RGPD: \u201cAgora \u00e9 que v\u00e3o come\u00e7ar os problemas jur\u00eddicos\u201d, [Consult. a 20\/05\/2021]. Dispon\u00edvel em: https:\/\/eco.sapo.pt\/2019\/09\/26\/nova-lei-do-rgpd-agora-e-que-vao-comecar-os-problemas-juridicos\/<\/a><\/p>\n\n\n\n

PORTAL DO DPO, Encarregado de Prote\u00e7\u00e3o de Dados<\/em>, [Consult. a 17\/05\/2021]. Dispon\u00edvel em: https:\/\/www.portaldodpo.pt\/blog\/service\/cookies\/<\/a><\/p>\n\n\n\n

REGENTE, D. (2015), A prote\u00e7\u00e3o de dados pessoais e privacidade do utilizador no \u00e2mbito das comunica\u00e7\u00f5es eletr\u00f3nicas<\/em>, Trabalho Final de Mestrado em Direito, Lisboa, Universidade Aut\u00f3noma de Lisboa.<\/p>\n\n\n\n

RIBEIRO, F. (2017), O Tratamento de Dados Pessoais de Clientes para Marketing, Trabalho Final de Mestrado em Direito<\/em>, Lisboa, Universidade Aut\u00f3noma de Lisboa.<\/p>\n\n\n\n

SANTOS, A. (2017), As Diretivas Comunit\u00e1rias de Prote\u00e7\u00e3o de Dados Pessoais e a sua Aplica\u00e7\u00e3o em Portugal: Barreiras e Facilitadores<\/em>, Trabalho Final de Mestrado em Gest\u00e3o e Pol\u00edticas P\u00fablicas, Lisboa, Universidade de Lisboa.<\/p>\n\n\n\n

UNI\u00c3O EUROPEIA, [Consult. a 17\/05\/2021]. Dispon\u00edvel em: https:\/\/europa.eu\/youreurope\/business\/dealing-with-customers\/data-protection\/data-protection-gdpr\/index_pt.htm<\/a>
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Contents Archive A Publicidade e a Prote\u00e7\u00e3o de Dados Pessoais – O RGPD Lu\u00edsa Lopes Sousa 1 1 ISCET – High Institute of Business and Tourism Sciences, Porto, Portugal Download citation. To cite this...<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1489","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/1489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":25,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/1489\/revisions"}],"predecessor-version":[{"id":2866,"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/pages\/1489\/revisions\/2866"}],"wp:attachment":[{"href":"https:\/\/percursoseideias.iscet.pt\/index.php\/wp-json\/wp\/v2\/media?parent=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}